Building an Edu-Brand

Earlier this year, Eduflack was honored to be named the winner of the SPOKEie in non-profit education, recognizing the top spokespeople in key industry sectors. As part of the award, I was fortunate to do an video segment with the CEO of the Girl Scouts of Greater New York, the winner in the non-profit youth category.

In our show, we talk about the importance of branding, particularly in the non-profit arena. You can watch the full segment here.

For those that prefer the written word, the full transcript can be found here.

Happy watching!

 

“News” Overload Has Left Us Numb

We’ve gone from humble-bragging about our kids and sharing photos of our food to using every waking moment of every day sharing every tweet, every slam, every late night comic diatribe, every propaganda piece, and every doctored photo that seems to support our belief system. And we do so by feeding it into our own echo chambers, sharing with those who already share our beliefs in hopes of strengthening the tribe. No discourse happens. No dialogues are pursued. No debates are engaged. Instead, we are in search of the almighty likes, loves, and supportive comments.

Eduflack’s latest on LinkedIn Pulse, looking at a recent Pew study and how it has affected our political discourse and our social media usage

I Rise in Defense of Sarah Huckabee Sanders

Those who have served as spokepersons know of what I speak. We know the challenges of strategic communications being seen as an add-on, not a non-negotiable. We know the importance of finding the voice of the person or organization we are representing. We know how to understand the wide range of audiences we must engage with and how to tailor or message and its delivery to meet the needs of those stakeholders. We know how to be strategist, arms and legs, advocate, defender, and champion.

From dear ol’ Eduflack’s latest for LinkedIn Pulse, where I defend the White House Press Secretary and the spokesperson profession

Popping Bubbles

We don’t need to condemn the Cosby juror for living in a bubble, nor do we have to wonder in mock-amazement how such a person can be so uninformed by the world. We also don’t need to condemn those who found Wolf both funny and necessary, embracing the personal attacks on Sanders and the abortion humor as much-watch commentary. If anything, we need to find ways to bring the two bubbles together, even if we can’t pop them.

From dear ol’ Eduflack’s latest for LinkedIn Pulse, as I continue my push to find common ground in our rhetoric, particularly in light of both the Cosby decision and the White House Correspondents Dinner

Me Talk Education Good

Earlier this month, I shared with readers of dear ol’ Eduflack that was I was awarded a SPOKEie award in recognition of my efforts as a spokesman for not-for-profit education. Today, I’m happy to announce that next week I’ll be joining other SPOKEie winners from other fields to discuss effective communications, flacking, and branding on a live broadcast hosted by DS Simon Media.

You can register to join us on Thursday, May 3 at 2 pm ET here.

Happy viewing!

Monolos Don’t Guarantee Political (or Education) Success

Ravitch and the disciples of Ravitch are quick to condemn Teach For America (TFA). TFA is portrayed as a band of dilettantes, individuals of privilege who are seeking to inject themselves in to the schools for a few years without proper preparation or without having paid their dues. To them, the TFA badge is thrown around as a brand of unpreparedness.

Can’t the same be said of Nixon?

From dear ol’ Eduflack’s latest piece for The Education Post, Cynthia Nixon’s Run for Governor is Looking a Lot More Like ‘Hypocrisy in the City’