Even forgetting all of that, we can’t overlook that Cambridge Analytica was simply mining data (and microtargeting voters) based on the information that we willingly, easily, and freely handed over. While we may not have answered the quiz or clicked on the link to specifically provide voter targeting data to a political campaign, we shouldn’t be surprised when our information is used for that purpose. No, we shouldn’t be surprised to learn there is gambling in Casablanca.
Consider that I can learn a lot from a person based on the websites they link to from their Twitter accounts. Thanks to procedural cop shows, we all should know how easy it is to track criminals through their online search histories. Instagram can be just as reliable as a dark house in telling me if someone is home. And LinkedIn can help my employer know if I am looking to move to a new job.
School House Rock taught us that information is power. We shouldn’t be surprised when people use it to strengthen their positioning. Short of going off the grid entirely (or voting straight Libertarian), there will always be those who gather our information and use it for their own benefit.
From Eduflack’s latest on LinkedIn Pulse, Don’t Blame Facebook Data, It’s Your Fault!