Those who have served as spokepersons know of what I speak. We know the challenges of strategic communications being seen as an add-on, not a non-negotiable. We know the importance of finding the voice of the person or organization we are representing. We know how to understand the wide range of audiences we must engage with and how to tailor or message and its delivery to meet the needs of those stakeholders. We know how to be strategist, arms and legs, advocate, defender, and champion.
From dear ol’ Eduflack’s latest for LinkedIn Pulse, where I defend the White House Press Secretary and the spokesperson profession