“The simple answer is … there is no silver bullet for reaching today’s youth. If there was, every Fortune 500 company would turn to it to boost sales, every college and university would use it to increase applications and enrollment, and every non-profit and advocacy group would implement it to increase volunteerism and activism.

No, the answer is far more complex than one-stop shopping or a magical fix-all elixir. To effectively reach young people, PR people need to apply a formula built on respect, understanding, and integrated communications.”

From Eduflack’s latest over at Medium