A Textbook Case of Bad Crisis PR

Before Eduflack focused his attentions completely on education policy and school improvement, I used to spend my days in crisis communications. I counseled Fortune 500 companies, national non-profits, and name-brand politicians on how to navigate potentially crippling PR issues that they did, or that were done to them. And I was pretty good at it.

So in watching the Kathy Griffin PR fiasco unfold this week, I was aghast with how poorly she was advised (or how poorly she did what she was advised to do). Over at LinkedIn Pulse, dear ol’ Eduflack offers some analysis of how Griffin went wrong, and what she should have done.

The big takeways? Take responsibility for one’s actions. Don’t look to blame other people, Don’t make it a racial issue when you are a privileged white person. Don’t make it a gender issue when it has nothing to do with gender politics. And don’t forget to say you are sorry while promising to do better.

Give it a read. Remember the advice. Hopefully, you’ll never need it.

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