Public Engagement vs PR

Those who know Eduflack in a professional setting know I am a firm believer in public engagement. This moves beyond the typical PR to an approach where we first inform then build support, then mobilize those supporters for action.

The framework that I have long preached is one that was taught to me by a dear friend and mentor years and years ago. It is the public engagement model developed by Dan Yankelovich and Public Agenda. I can’t count have many times I have deployed the model, and how it always worked when implemented with fidelity.

So when I saw the below meme, I just had to share. The lesson from Yankelovich is an important one, particularly as we look at the future of education reform and where school improvement efforts may head.

IMG_1051.JPG

One thought on “Public Engagement vs PR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s