It’s safe to say that the coronavirus is dominating virtually all corners of public debate and consideration these days. It is definitely true of education, as our collective shift to virtual education is driven by talk of flattening the curve and a timeline for returning to “traditional” school.

Back in the day, dear ol’ Eduflack spent a great deal of time working on crisis and risk communications, particularly in the healthcare space. In 2004, for instance, I collaborated with the Hong Kong Department of Health to examine its communications response to SARS, what it could learn, and how the government could better engage with citizens to address the healthcare crisis.

Over at Medium, I reflect on those lessons and how they can be applied to our current pandemic and the communications response to it. Some of these ideas may seem common sense, but they are essential reading – and essential action – as we all try to deal with Covid19 response.

Please give it a read. And a share.