It is that time of year again, when kids start going back to school and the adults in their lives complain about it. I know this from my Facebook feed, as many of unhappy kids (and gleeful adults) faced a new school year. Fortunately, the edu-family here has until next Wednesday, as September 2 is D-day in the Eduflack house.
It is also that time of year when Michael Petrilli and Education Next release the annual “Top K-12 Education Policy People on Social Media” list. The list is always good for a few reasons. One, it provides a check to make sure you are following those individuals who tend to be near the center of edu-discussions on Twitter. Two, it opens up a discussion on the role of people of color and even journalists play in such social media discussions (see Alexander Russo’s discussion of that here). And third, it opens up a social media free for all from folks who believe they merit consideration for the list (and as a corollary, we have those folks who want desperately to be on the list, and then attack Petrilli’s methodology because they fall short, either by Klout score or followers).
In past years, Education Next has looked at how edu-Tweeters stack up in a number of ways. There was the educator/policy-noneducator comparison list. There was the individuals and organizations comparison. But no matter how it was disaggregated, many just couldn’t get past the Klout score as a metric. Since so few understand how Klout scores are assembled (and many who do are frustrated they don’t have enough activity to gain a Klout score), they complain about the methodology, assuming it was done to help friends and punish enemies.
In this regard, the Klout score is like the state test. Yes, it is high stakes. Yes, it may be unfair to some. But at the end of the day, there simply isn’t another metric to measure performance. It is just too hard to compare Twitter feed to Twitter feed without having some sort of quantitative measure. And for education on social media, Klout is that measure.
But to help those who don’t believe in social media “accountability” and think things should be more democratic (with a little d) and driven by the Twitter users themselves, and not by the big bad corporate Klout developers who must be profiting from social media, Petrilli and company have also ranked based on followers. The most populist of populist metrics, whether folks like a Twitter feed enough just to throw it a follow.
So how do the lists stack up? First, let’s take a look at the Klout-driven rankings. The top 10 are: Arne Duncan, Diane Ravitch, Randi Weingarten, John White, Xian F’znger Barrett, Jose VIlson, Andy Smarick, Robert Pondiscio, yours truly, Julian Vasquez Heilig, and Andre-Tascha Lamme. As one would expect, six of those names boast total followers in the five figures. All have Klout scores at 67 or higher. Lamme, from the StudentsFirst organization, becomes the true outlier with only 687 Twitter followers. That likely means a Klout score driven by other very active social media platforms, such as Facebook, LinkedIn, Flickr, Blogger, and the like. Pondiscio, for instance, is masterful at driving huge engagement on edu-discussions through his Facebook page.
And the list when we through Klout accountability out the window and look just at Twitter followers? The top 10 are: Arne Duncan, Diane Ravitch, me, Michelle Rhee, Alfie Kohn, Randi Weingarten, Dorie Turner Nolt, Valerie Strauss, Pasi Sahlberg, and Michael Fullan. There we see followers range from the EdSec’s 217k to Fullan’s 22,600.
In looking to the second list, it is worth noting that eight of the top 24 Twitter feeds (based on total followers) do not have Klout scores. Don’t shoot this messenger, or the messengers at Education Next. Take it up with Klout, my friends.
And back to that pesky question about members of the media that Alexander Russo often raises. If we look at the Klout-based, accountable list of Twitter feeds, we see Joy Resmovits (formerly of HuffPo and now part of the L.A. Times’ new education focus) leading the list of mainstream reporters, coming in at number 12). Russo comes in at 16, the New York Times’ Motoko Rich steps in at 21, joined by Vox’s Libby Nelson.
We see more reporters on the just-the-followers list, with WaPo’s Strauss at number 8, USA Today’s Greg Toppo at 12, EdWeek’s Stephen Sawchuk at 13, Russo at 17, and Rich at 19.
Definitely give the EdNext article a read. Some items will surprise you. We see names like Campbell Brown and Joshua Starr (now of PDK) quickly cementing their reps on social media. We also see go-tos like EdWeek and Politico (on the education side) not represented as I would expect.
Social media is a fickle mistress. There are bound to be many changes before Petrilli offers up the 2016 edition. Eleven months to bolster your followers and Klout scores!