One of the hats Eduflack has worn over the years has been that of crisis communications counselor. There is nothing more potentially devastating to a well-meaning organization than when a crisis (or a potential crisis) strikes. How one handles those challenges can have implications far beyond the here and now.
When the communications sector discusses crisis strategies, though, the education space is typically overlooked. Instead, it is sexier to focus on big corporations or technology or political crises. But that won’t be the case next week at the National Press Club.
Next Tuesday, November 12, dear ol’ Eduflack will be part of a panel discussion at the esteemed Press Club. When a Crisis Goes Viral: How Social Media Has Become Inseparable from Crisis Communications will offer a range of views from social media experts such as Leslie Aun (VP of communications at Venture Philanthropy Partners and former VP at Susan G. Komen for the Cure), Wendy Harmon (director of information management and situational awareness at American Red Cross), Jan Lane (director of federal government services at Deloitte Consulting), and following up the rear, yours truly with a couple of edutales to spin. The session will be moderated by Jane O’Brien of the BBC.
It should be a fun time to discuss crisis situations spun out of control because of feeding frenzies on social media platforms. If nothing else, you can hear me wax nostalgically about having to defend bomb-planting dolphins from a grassroots uprising led by a young Bill O’Reilly (yes, a true, and interesting, story).
If you are in the nation’s capital next week and want a great way to be entertained and to learn a little something something in the afternoon, register for When a Crisis Goes Viral. Entertainment guaranteed.