Setting Aside the Vitriol in School Improvement

If we know anything, it is that we have much work in front of us if we are serious about providing all students — regardless of race, family income or zip code — access to truly great public schools.  There are no quick fixes here, nor should we be foolish enough to think one entity has all of the answers to just do it alone.

Yet we continue to see extreme vitriol permeating our discussions about school improvement.  Instead of focusing on the merits of ideas and the importance of outcomes, we continue to personalize the fight and resort to name calling and bullying to try and protect a status quo that we all realize cannot remain.
Over at the CT News Junkie this morning, Eduflack has a commentary on why real school improvement efforts require a team effort.  It is a valuable read that is applicable to virtually any state working toward reform.
For us to be truly successful, we must engage the entire educational “village” – the village we saw firsthand at last Thursday’s education reform summit. From the teachers unions, to superintendent and board of education groups, to think tanks, to community organizations, to advocacy groups, we’re all in this together. And as the adults in the village, it’s our job to focus on the kids. We must stop with the name-calling and the feigned procedural concerns. When we look back in 20 years and ask “What became of the Year for Education Reform?” the worst possible thing would be to say that this unprecedented moment was hijacked by a few status quo defenders who won out by making everyone feel icky. What a disappointment that would be. Can’t we do better, Connecticut?
  

It Takes an Educational Village …

In years past, we used to talk about how it took a village to truly improve public education.  It wasn’t just up to teachers to do what they do behind the schoolhouse doors between the hours of 8 and 3.  Parents needed to take a more active role.  Local policymakers needed a greater understanding.  Community leaders — from youth groups to churches — needed greater connection.  And even the business community needed greater focus on skills and outcomes.

Oh, how the times have changed.  In our post-NCLB environment, we are now hearing more and more vitriol about those “outside forces” trying to influence what is happening in our public schools.  We have rallies and blogs and media coverage on how school improvement should be left exclusively to the trained, certified educators in the system.  All others should watch from the sidelines, being told, in the words of Kevin Bacon in Animal House, “Stay calm!  All is well!!”
But we know all is not well.  From third-grade reading proficiency levels to high school graduation rates and all measures in between, all is not well in our public schools.  Yet another generation of students has fallen through the cracks, leaving school either less than proficient or without a high school diploma all together.
The point of this is not to place blame.  There is plenty of blame to go around.  Our struggles are team struggles.  Parents, teachers, administrators, community leaders, elected officials, business community, and students themselves all bear significant responsibility for where we stand today, and play an important role in where we need to head tomorrow.  (And as a parent, a taxpayer, a former school board chairman, and an advocate, Eduflack is right in the middle of those who bear responsibility.)
Which is why it was so disconcerting to read the December 23 Wall Street Journal.  In the print edition (sorry folks, somehow it got edited out of the online version), the WSJ reported on the hire of Chicago/Philly/Recovery District Supe Paul Vallas as the new head of Bridgeport (CT) Public Schools.  The article noted that the hire was made possible, in part, because of philanthropic contributions to help the academically and financially struggling district bring in a talent like Vallas.  
In the piece, the reporter spoke to a leader at the Bridgeport Education Association, who referred to those local Connecticut philanthropists as “robber barons,” and questioned the legitimacy of their contributions.
We will forget, for a moment, the philanthropic support that Bridgeport Education Association and its parent National Education Association receive.  While those dollars may come from a different “clan” of philanthropic and corporate support, there is not question that NEA and BEA are beneficiaries of similar outside support, and that such support is serving a real public good when it comes to teacher effectiveness and improved instruction.
But it was yet another example of the venom with which some speak when discussing the role of public/private partnerships and the growing philanthropic interest in improving our public schools.  Local community members, who want to see their local schools improve and have the financial means to help jumpstart a reform process, are now “robber barons?”  Really?
A century ago, our public schools (both K-12 and higher ed) were hardly the models to write home about.  We lacked the educational resources offered by libraries, museums, and the performing arts.  We saw our medical schools take a significant step forward because of folks like Carnegie.  Libraries benefited from people like Ford.  General education and research supported by the likes of Rockefeller.
There is now an entire literature dedicated to the role of corporate philanthropy and the societal benefits that derived from such giving.  Today, we see large foundations the result of those original “robber barons,” foundations that are committed to improving children’s health, education, and society as a whole.  They do so without a profit motive, just hoping to make a difference with the resources the have available.
Ultimately, we are doing our kids, our schools, and our community a disservice when we try to run off well-meaning philanthropists with name calling, insinuation of ulterior motives, or promoting a general sense of “ickiness” because the private sector wants to get involved in our public schools.  Instead, we should be embracing such involvement.  No, I’m not saying all those involved in ed reform are Carnegies and Rockefellers, nor am I saying that some do not come to the table with a specific agenda.  But for all of those who argue that additional resources are needed in our public schools, yet must acknowledge that beloved tax base doesn’t allow for it, there are alternative paths.  Through private support, we can invest in technology or STEM or improved teacher support or the arts or a plethora of other areas that individuals, foundations, and companies want to get behind.
So where do we go from here?  To start, we need to turn down the rhetoric a little and realize there is a role for many at the school improvement table.  For educators, we need to realize it ultimately becomes an all or nothing bargain; we can’t say this outside funding is OK, but this isn’t.  Either we believe in public/private partnerships, or we don’t.  We depend on philanthropic support, or we don’t.
And what about those business types and educational philanthropists?  First off, be transparent in your giving and proud of your support.  Be vocal about your giving — who you are giving to, why you are giving, and what your expected outcomes are.  And don’t let others define your motives.
Ultimately, it really does take an educational village to improve our public schools.  Teachers, parents, community leaders, policymakers, taxpayers, the business community, and students all have a vested interest in seeing our schools improve and our kids succeed.  And all have a potential role they can play in the improvement process.  Now is not the time to say I can do this myself, and try to walk the road alone.  We need all the help we can get.

Reconnecting McDowell County, WV

Readers of Eduflack know I often speak of my roots and connections to West Virginia.  I am a proud graduate of Jefferson County High School in Shenandoah Junction, WV (Go, Cougars!)  But I am particularly privileged to have served on the staff of one of the greatest U.S. Senators in our nation’s history, the Honorable Robert C. Byrd.  

Working for Senator Byrd, I was able to see much of what makes West Virginia and the nation great.  I had the ability to travel the Mountain State’s 55 counties, from its beautiful ranges to its research universities, its large cities to its company towns, its river rapids to its coal mines.  Yes, West Virginia has much to be proud of.  But it is also a state with communities ravaged by poverty, poor health, and struggling schools.
Which is I was so taken by an announcement made last week by the American Federation of Teachers.  On Friday, the AFT officially launched “Reconnecting McDowell County,” a “comprehensive, long-term effort to make educational improvements in McDowell County the route to a brighter economic future.”
Reconnecting McDowell County has an impressive list of partners, including WV Gov. Earl Ray Tomblin, the WV Congressional Delegation, Benedum Foundation, Blue Cross Blue Shield of West Virginia, College Board, Safe the Children, WV AFL-CIO, and the West Virginia State Police, just to name a few.  
The effort’s Covenant of Commitment is a particularly interesting read.  The effort is focused on six key issues: 1) education; 2) services for students and their families; 3) transportation, technology, and other issues; 4) housing; 5) jobs and economic development; and 6) the McDowell Community.  In the Covenant, the partners note:
We understand that there are no simple solutions — no easy answers or quick fixes.  Together, we are striving to meet these challenges, but we know we won’t accomplish that in a day, a month, or even a year.  We will find ways to measure our progress, and we believe that the changes we propose and implement must be judged by rigorous standards of accountability.  We accept that this will be a long-term endeavor, and we commit to stay engaged until we have achieved our goals of building the support systems the students need and helping the residents of McDowell County to take charge of their desire for a better life ahead.
Yes, I realize that McDowell County is not alone its history, its current challenges, or its desire to change.  Across the nation, we have counties, cities, and communities that face similar struggles.  What makes this interesting is that Reconnecting McDowell is committed to demonstrating the demographics do not equal destiny.  Old industrial towns, even old coal towns, can be reborn in the 21st century.  We can rebuild currently struggling schools around a new culture of improving instruction, greater accountability, and rising student performance.  And we can work together to put all of the conditions — from housing and health to education and jobs — in place for achievement and success.
We should all keep an eye on Reconnecting McDowell, looking at its metrics and watching its progress.  And we should be asking why we aren’t launching similar efforts in other states, in other counties, and in other communities across the nation.  The principles laid forward by Reconnecting McDowell are universal.  

A Great Public School for All Children

For the past four and a half years, Eduflack has written about education reform.  What is working.  What is not.  How successful are we communicating our efforts to improve our public schools.  For the most part, I’ve done so from the cheap seats, observing from the sidelines, watching through the eyes of an observer, a consultant, or an advisor.

This morning, ConnCAN (the Connecticut Coalition for Achievement Now) formally announced me as its new CEO.  This is a tremendously exciting opportunity.  For years now, I have seen ConnCAN as the gold standard in state-based education advocacy organizations.  From its school report cards to its reports to its community engagement and advocacy, ConnCAN has demonstrated a clear path for how a state (and a nation) can provide a great public school for all children.
More importantly, ConnCAN isn’t shy about tackling the tough issues.  Many organizations in the education sector often struggle with the question of whether it is better to lose big or win small.  Over the years, ConnCAN has been able to win big on issues that matter to real families and real communities.  And its “no fear” attitude allows it to advocate for bigger and more significant agendas each and every year, priorities that can directly impact our communities and our economies.
Through recent efforts, the organization has made clear that the status quo in public education simply cannot stand.  If we are serious about closing the achievement gap, improving opportunities, and providing a great public education to all students, we must take bold steps.  Tinkering around the edges will not cut it.  Real change demands real action.  And that means implementing a school funding formula that addresses the needs of today and tomorrow, not the expectations of the past.  It means a great focus on teacher quality, where every student — regardless of race, socio-economic status, or zip code — has educators who are effective and supported.  And it means a community that is united in its vision to improve the quality of public education for all, recognizing there are NO excuses for achievement and instructional gaps.
I am incredibly fortunate to be working with such a terrific team, each and every one committed to bringing real change and real improvement to our public schools.  I am incredibly fortunate to work with a board equally committed to such improvement.  And I am honored to be working with a network of advocates, friends, partners, teachers, parents, and policymakers all dedicated to improving our schools and charting new, more effective paths to lasting school improvement. 
As the son of educators, I was raised to believe that there was nothing more important than a good education.  Through organizations like ConnCAN, we can clearly see how fixing our schools is possible and the social, economic, and community benefits that come from such a commitment. 
 

The First Day of School

Today is a very special day in the Eduflack household.  This morning, the edu-son started kindergarten.  As we walked up North Oak Street toward his elementary school, he was getting a little apprehensive.  For weeks, we had been excited about going to the “hippo school” (the school’s mascot is a purple hippo).  We did a week of “kindergarten orientation” and went last week to meet his new teachers.  But as we walked up the steep hill, I could tell the previous excitement was giving way to some fear about the new.

All those worries evaporated once the edu-son entered his classroom.  Warm hugs from the three teachers who will be manning classroom three this year.  His own hook and cubby to house his new Captain America backpack.  And a seat at the “Lego table” where he immediately started the building process before class even began.
Before this morning, we talked about what the edu-son wanted to learn now that he was in kindergarten.  His expectations were specific and direct.  He wanted to learn to build a robot.  He wanted to learn about outer space, penguins, and sharks.  And he wanted to learn how to make pizza.  After all that, he wanted to learn math.  Sounds like a full academic year.  I just hope his teachers are up for the challenge.
I’ll admit, I was a little misty eyed when I dropped my son off this morning.  He didn’t quite understand what the big deal was (and certainly didn’t know why dad had a tear in his eye).  But as I watched him start his public school career today, I am reminded of a blog post I wrote nearly three years ago, when we brought our daughter home from Guatemala.  At the time, I reflected on my educational hopes and dreams for the edu-daughter (and by extension, my son, who is 18 months older).  
At the time, I laid out 10 tenets for the education I wanted my children to experience.  Three years later, they seem even more appropriate:

What is my vision for my children?  Let me nail Eduflack’s 10 tenets to the electronic wall:

* I want every kid, particularly mine, reading proficient before the start of the fourth grade.  Without reading proficiency, it is near impossible to keep up in the other academic subjects.  And to get there, we need high-quality, academically focused early childhood education offerings for all.

* I want proven-effective instruction, the sort of math, reading, and science teaching that has worked in schools like those in my neighborhood with kids just like mine. 

* I want teachers who understand research and know how to use it.  And I want teachers to be empowered to use that research to provide the specific interventions a specific student may need.

* I want clear and easily accessible state, district, school, and student data.  I want to know how my kids stack up by comparison.

* I want relevant education, providing clear building blocks for future success.  That means strong math and technology classes.  It means courses that provide the soft skills needed to succeed in both college and career through interesting instruction.  And it means art and music right alongside math and reading.

* I want national standards, so if my family relocates (as mine did many times when I was a child), I am guaranteed the same high-quality education regardless of the state’s capitol.

* I want educational options, be they charter schools or magnet schools, after-school or summer enrichment programs.  And these options should be available for all kids, not just those struggling to keep up.

* I want schools that encourage bilingual education, without stigmatizing those students for whom English is a second language.  Our nation is changing, and our approach to English instruction must change too.

* I want a high-quality, effective teacher in every classroom.  Teaching is really, really hard.  Not everyone is cut out for it.  We need the best educators in the classroom, and we need to properly reward them for their performance.

* I want access to postsecondary education for all.  If a student graduates from high school and meets national performance standards, they should gain access to an institution of higher education.  And if they can’t afford it, we have a collective obligation to provide the aid, grants, and work study to ensure that no student is denied college because of finances.

   
As we all experience the start of the new school year, aren’t these tenets that we should expect from all of our schools?   

PDK, We Have a Problem

It is that time of year again, time for the annual PDK/Gallup Poll on America’s thoughts about public education in our great nation.  And once again, the American people have demonstrated a clear schizophrenia when it comes to our classrooms.

When it comes to grading the schools attended by the surveyees’ oldest child, 79 percent of schools received a grade of A or B.  But for our nation as a whole, we only give 17 percent of our schools an A or B.
Seventy one percent of those surveyed have “trust and confidence in the men and women who are teaching children in the public schools,” yet less than one in five believe our schools are above average.  (So we trust the teachers, but don’t have any confidence in the outcomes, I suppose.)
Of those surveyed, 76 percent said we should actively recruit high-achieving students to consider teaching as a profession, but 70 percent of those surveyed said the ability to teach is a natural talent, with just 28 percent believing it can be developed in college.
The full PDK/Gallup survey can be found here, with USA Today’s write-up of the results here.  Among some of the other headscratchers:
* Fewer folks believe school districts have a harder time recruiting good teachers today (52%) than did in 2003 (61%)
* Nearly half of those surveyed (47%) believe unionization hurts the quality of public education, yet 52% side with the unions on collective bargaining issues
* People believe that “principal evaluations” are the most important criteria for determining if a teacher should keep his or her job (with student test scores coming a close second), but there is no explanation whatsoever of what a principal should be evaluating
* 74 percent of those surveyed want increased investment in school technology, but 59 percent oppose using technology to help kids learn at home (while reducing the number of hours needed in high school)
* Despite the emphasis on teacher quality, half of those surveyed would rather hire a less effective teacher than allow students to utilize online learning
Buried deep in the survey (and nowhere to be found in the PDK press release on the report), 74 percent favor public school choice, the highest level in more than two decades, and 70 percent support charter schools, the highest total ever in the PDK survey’s history.  
And the methodology?  Of the more than 1,000 surveyed, 62 percent of those surveyed did not have kids in school, while 29 percent were public school parents.  Sixty seven percent were over the age of 40.  Sixty two percent had a college education.
What do we learn from all of this?  On the whole, it seems folks are pretty happy with their local schools and their local teachers.  But they don’t know why.  They are frustrated with the quality of public education across the nation, but the give President Obama high marks for his education work.  We want technology, but we don’t want kids to use it outside of a 19th century classroom.  We like charters.  And we are basing all of this on a majority of surveyees that aren’t actually customers in this game.
At least one thing can make this local school board chairman feel good this morning.  According to PDK/Gallup, our opinion of school boards seems to be at an all-time low.
  

Victory Is Its Own Reward

In the late 1800s, Otto von Bismarck is famously quoted as saying, “Laws are like sausages, it is better not to see them made.”  While those in the policy world are quick to quote (or misquote) the former German politician, sometimes we just can’t resist letting folks know what happens behind closed doors or in those previously smoke-filled rooms.

The latest example?  An “unauthorized” PowerPoint deck prepared by the AFT (and bedecked with all of the necessary AFT branding and iconography) detailing how the Connecticut affiliate of the teachers’ union scuttled a push to bring a parent trigger to the Nutmeg State.  The presentation was originally offered at last month’s AFT TEACH 2011 Conference, as a learning tool for AFT members.  It was then posted on the AFT website, drawing quite the bit of attention from the edu-blogosphere (starting with a major typo on the title page).  Earlier this week the AFT took the PPT down, saying it didn’t represent the AFT.  RiShawn Biddle has the PDF of the original deck available on his Dropout Nation blog.  Alexander Russo has the AFT response over at This Week in Education.
Some of the choice highlights from the PPT deck?  Superintendents, administrators, board of education, municipalities, state department of education, and the Connecticut Education Association all decided not to get involved in the fight.  Connecticut AFT failed to kill the bill.  AFT calls out the House Education Co-Chair for “courting” members of the Black and Puerto Rican Caucus.  AFT branded parent groups as “the opposition” in Connecticut.  AFT convinced the Legislature to adopt a solution that was “advisory,” giving those concerned parents no “true governing authority” for the solution they sought.
As part of the deck, AFT laid out what helped them in the process (including keeping charter and parents groups from the negotiating table), what hurt (including the CEA), and lessons learned (such as AFT now being the “go-to teachers’ union, despite our size.”)  It also relished a little “karma,” noting that some of the legislative leaders who did not agree with AFT were defeated in the November 2010 elections.
These AFT revelations, of course, follow on the heels of the Stand for Children’s Jonah Edelman’s apology last month for the “arrogance” in his tone when he went into great detail, at the Aspen Ideas Festival, on how he successfully strong-armed the Illinois legislature to advance reform efforts in the Land of Lincoln.  
Don’t get me wrong, legislative victories, particularly on topics such as education policy, are something of which to be proud.  It is a long process with multiple players at multiple stages, requiring a delicate balance of mission, vision, budget priorities, and constituencies.  And real change often means taking from the existing to fund the improvement.
But once one figures out the secret sauce, it isn’t it far more productive to keep it under lock and key than to post the recipe on the Internet?  With so many competing interests trying to break through the white noise, why give a helping hand to a competing interest or even to the “opposition?”  Why not take satisfaction in the victory itself, knowing that you are better prepared to fight the next battle and advocate for the next reform?  Why put that target on your back, boldly declaring your superiority this year, knowing next year you’ll be the top target in a future year?  And in the case of AFT, why call out your supposed friends (like the CEA and other educator groups and the state department of education), while calling legislators’ motivations into question?  There is nothing to be gained, and everything to lose.
Perhaps we need a little more Otto con Bismarck discretion in talking about “how” education policy is developed, and a little less Jay-Z bravado.  After all, it takes a village to improve our K-12 system, doesn’t it?
 

The A Word

Accountability (uh-koun-tuh-bil-i-tee) noun: The state of being subject to the obligation to report, explain, or justify something; responsible; answerable.

At its face, accountability doesn’t seem like such a bad term.  It is good to provide information or report.  Additional explanation is always valuable.  And who can really be opposed to the idea of being responsible or answerable.  Yet, somehow accountability has now become a dirty word in K-12 education.  For many, accountability is either a punchline to a joke or an accusation to be hurled at one’s worst enemies.  For others, it is something we have to apologize for or be forced to defend.
The time has come to remove the scarlet letter from the chest of K-12 education.  Accountability should be viewed as a good thing, whether one is the most ambitious of reformers or the most ardent of the status quoers.  At a time when education dollars are at a premium and education needs are reaching all time highs, a little accountability is a good thing.  It allows us to prioritize, while focusing on return on investment.
The federal government should be held accountable for how it spends its share (currently less than 10%) of the costs of education K-12 students in our public schools.  Explain how those dollars are spent and the impact of that spend.  The days of U.S. Department of Education program evaluations simply determining if they cut checks and the checks were received by the SEA.  Federal accountability needs to focus on impact, both in terms of the students impacted and the quantitative outcomes.
The states should be held accountable for its policies, funding priorities, and overall operations.  All students should have access to a high-quality school.  Data must be used to compare schools in an apples-to-apples way.  State funding formulas must align with community and student needs and expectations.  The “right” assessments should be identified and implemented to ensure effective measure of both student learning and achievement.  The SEA should be focused on ROI, both for the schools and the taxpayers.  
The districts and individual schools should be held accountable for both their inputs (instruction) and outcomes (performance).  Instructional efforts must be scientifically based  Teachers should be qualified, motivated, and successful, with the right teachers in the right jobs and right schools.  Students should demonstrate proficiency, regardless of the yardstick being used.  And all students, particularly the historically disadvantaged, should be given options if their current schools aren’t making the cut.
Teachers should be held accountable, again for both their inputs and outcomes.  All students should be learning, and that learning be measured in a quantifiable manner.  All students must gain the skills and knowledge they need to succeed  Instruction should be based on best practice.  District/SEA/federal instructional goals should be addressed on a daily basis, and not just on those days when someone from the central office may be observing.
Students should be held accountable, both for their own success and the success of their schools.  They need to arrive on time, ready to learn.  Students must respect their educators and maximize instructional time.  All kids should be demonstrating proficiency (by international/federal/state standards) or at least demonstrate they are working toward it, and that proficiency must be measured quantitatively.  And students should have (and execute) remedies if they aren’t getting the quality of instruction they need.
Families need to be held accountable.  They must be engaged in their students’ schools. They should elect state and local officials committed to school improvement.  They need to ensure teachers and administrators are using research-proven instructional practices.  They must know how their students are doing in class, both from a qualitative and quantitative perspective.  And they should take specific action steps if their kids aren’t performing at expected levels.
And, of course, all of the wonks, the talking heads, the influencers, the advisors, and the chattering class needs to be held accountable.  Are we focused on student achievement?  Are we focused on equity?  Are we focused on student skills and knowledge?  Do we help hold all stakeholders accountable, why doing the same to ourselves?  Do we engage with both our friends and those we don’t necessarily agree with?  Do we have clear, shared definitions of success?
Accountability should be a badge of honor.  Being responsible and answerable is essential, particularly when we are talking about improving public education for our kids.  While we may disagree on some of the specifics, can’t we all agree that all those who touch the lives of young learners should be held accountable, both for the inputs and the outcomes?

The CR Ain’t All Bad …

Last week, Eduflack detailed the long and distinguished list of “losers” in the FY2011 Continuing Resolution and the ongoing budget fight between the White House and Congress.  All those billions that both sides had to cut needed to come from somewhere and, unfortunately, education was unable to avoid the knife.

Fortunately, President Obama made it easy for those looking to nip and tuck from the ED budget.  In the previous two budget cycles, Obama offered up lists of programs to either be eliminated or consolidated in the ED budget.  Those programs eliminated were often cited for a lack of efficacy.  Those consolidated into a potential competitive grant program were victims of a new world order when competition is king, and the dollars for a competitive process needed to come from somewhere.  So if the President wasn’t going to protect specific education programs in his own budget, it made them easy pickin’s for an opposition Congress.
But it seems there was a bit of good edu-news in the CR after all.  Yes, we saw increased in Race to the Top ($700 million), Investing in Innovation ($150 million), and Promise Neighborhoods ($20 million more).  But there was also some interesting policy language inserted into the CR.
While campaigning in 2008, Obama often spoke of the importance of early childhood education.  Good ECE and good parenting were the cornerstone to his child development plans.  But that rhetoric never seemed to translate into real policies.  Parental engagement continues to lag, despite both authority and funding under NCLB.  And although ECE offered real promise in 2008, the realities of state budget cuts have stymied expansion plans, with ED and HHS relatively unsure of who should actually take control of moving strong, evidence-based ECE into practice.  At least until last week, say the experts.
Buried in the wording regarding the additional $700 million for RttT is language that adds a new priority to ED’s prized RttT.  ED, along with early childhood education advocates, are touting the addition of “Improving Early Childhood Care and Education” as a RttT priority and something Race dollars can now fund.  (Always the skeptic, Eduflack must admit that I’m still not completely sure how this differs from the original Priority 3: Invitational Priority — Innovations for Improving Early Learning Outcomes, but I must just be hung up on the language of the language.)
This is potentially a major step forward for ECE in two ways.  First, it opens up new funding streams.  While it doesn’t provide specific, dedicated ED funds for ECE, it does confirm that RttT dollars can be spent on early childhood education.  ECE can now be a fundable component of those grants seeking a piece of the $700 million in extra pie.  And one could even make the case of adding ECE efforts to the current RttT winners’ effort.
More importantly, though, the language addition signals a general commitment — from both the Administration and the Congress — that early childhood education is a key component of the educational continuum.  We turn around low-performing schools, in part, by better preparing kids for school in the first place.  We address the dropout and remediation problems by ensuring that kindergartners are not starting the formal learning process a year or two behind some of their classmates.  We make a difference by providing instructional building blocks early and often, finally declaring that ECE, if done correctly, is more than just babysitting on the cream and the clear.
While there is still much work to be done to build up our national commitment to high-quality early childhood education, the new RttT language is definitely a start.  Add some significant dedicated funding, and we might really have something here.
  
UPDATE: So sometimes a priority just isn’t a priority.  Per my confusion about Priority 3: Invitational Priority versus this new priority in the CR.  As it has been explained to me, the Priority 3 is the “absolute, competitive and invitational priorities” in the original RttT applications.  The new priority, on improving early childhood care and education, added a new priority to the RttT authorization statute.  So early childhood now joins 1) maintenance of effort; 2) achieving equity in teacher distribution; 3) improving collection and use of data; 4) standards and assessment; and 5) supporting struggling schools.    

Brookings, Ed Media, and Missed Opps

They’re back!  The good folks over at Brookings Institution have returned with their third study on the United States and how it covers education issues in the media.  If you’ll recall, in 2009 we learned that only 1.4 percent of national news coverage in the dear ol’ U.S. of A was about education issues.  Last year, the trio of Darrell West, Russ Whitehurst, and E.J. Dionne came back for a return engagement to tell us how key leaders are seeing the future of education media.

First off, the people seem to care most about the issues that are pretty much getting the most coverage these days.  Teacher performance (73 percent).  Student academic performance (71 percent).  School crime or violence (69 percent).  School finance and school reform (66 percent).  It is just shocking!  The most important education policy issues for those polled are those issues they constantly hear about from President Obama, EdSec Duncan, governors, and the mainstream media that still covers K-12 issues.
Who do they get their information from?  Family and friends is tops, at 75 percent.  Then comes daily newspapers (60 percent), school publications (56 percent), local television (54 percent), community groups (42 percent), national television (38 percent), Internet sites (37 percent), radio (33 percent), and school Facebook or MySpace sites (14 percent).  (Who knew we were even still using MySpace??)  Of those sources, family and friends were deemed the most highly regarded (62 percent), with radio coming in at 24 percent, Facebook at 12 percent, and just 7 percent regarding those phone texts as valuable.
This is all important data, as it helps flesh out the picture of how one successfully informs stakeholders — namely parents, as far as this survey is concerned — about developments in local and national education.  But it also raises some concerns:
* Do we really believe this is a true representative sample of Main Street USA?  Setting aside the concerns of telephone polling and who has land lines these days, just take a look at the numbers, take a look at the school communities you know, and compare.  Are we really getting local education information from daily newspapers and local television stations?  
* Does this even provide us an apples/apples comparison?  I look at the first bucket — “the areas they wanted more coverage of their local schools,” and teacher performance comes in first.  Then we ask them how they are getting news, and we are scoring things like texts?  Who texts about a complex issue like teacher evaluations?
* When asked how to improve communications, the most popular response was more printed newsletters.  Second was more information through the Internet (despite it ranking seventh in preferred sources).  Seems we really don’t know what we want, doesn’t it?
Unfortunately, Brookings didn’t offer up some recommendations on what to do with this data.  Instead, it concluded its report with the following:

Although Americans feel reasonably well-informed about schools and do not sense a decline in the amount of information available to them, they do want more information than they are getting, especially on the most basic educational questions: teacher performance, student academic achievement, curricula, finances, and reform efforts. They are also concerned about violence in the schools. To a remarkable degree, they still rely on daily newspapers for educational information, and that is true even among young Americans who are more open to newer technologies. This points to an opportunity for newspapers eager to expand their readership among the young. Education blogs on newspaper websites are a growing and vital source of education news. Expanding and building on them would be helpful to the education policy debate, and good for newspapapers.

But Brookings’ loss is Eduflack’s gain.  Let me offer us a few observations/suggestions:
  1. We need to define what “news” is.  The first set of questions address high-brow policy discussions related to ESEA and other national debates.  But the news source information seems to focus on “information,” not “news.”  There is a big difference between learning about teacher incentives and knowing how the girls’ soccer team did.  But those are lumped into the same question as equals.
  2. We need to separate discussion of education policy issues from local school issues.  Here, respondents were focused on the policy issues driven by the mainstream media.  But their answers regarding media sources reflect what they are hearing about schools in their local community.  How many of us have family and friends who can talk about teacher performance issues?  And what printed newsletter is going to enlighten us on that issue?  We need better data on the separation of the two issues.  And quite frankly, knowing how people learn about their local schools and their concerns regarding those local schools is far more valuable.
  3. While the information regarding what 18-29 year olds think about these topics is interesting, how many 20-year-olds really care about what is happening at their local schools?  Along similar lines, how many really care about student academic performance information?   
  4. We need data on “who” is providing the information to the sources in question.  Is it earned media from news organizations?  School-generated print and web information?  Community-generated blogs or radio programs?  All information is not created equal.  Are people looking for more fact-based, trusted news, or are they looking for the snarky, the provacative, or that that simply relates back to them and their families?  
  5. Finally, the big issue is SO WHAT?  What do we do with this data?  Is it a problem of information not being out there, or people not knowing where to look?  Is the information folks are not finding in their local newspapers available on the Internet?  Is the data people want from printed newsletters available on school web or Facebook sites?  We need both educated and informed customers of education information.  We need to understand what they need, information wise, and then help them see where to find it.   
Ultimately, the data provided by Brookings makes for lovely water cooler or cocktail party chatter for those in ed policy circles, but it does very little, if anything, to help advance improving communications in the education arena.  
UPDATE: Apparently, the report’s authors have said a second document, focusing on reccs from the telephone survey, is in development.  But in these days of instant gratification, who waits to deliver reccs??