But every so often, I even surprise myself with real and genuine enthusiasm.  And that enthusiasm is kicking in as we lead into the Aspen Institute’s National Education Summit on Monday.  Under the banner of “An Urgent Call,” Aspen is bringing together an unmatched who’s who on education reform, education policy, and corporate support.

I recognize that some may ask, why the enthusiasm?  After all, these sorts of meetings and forums have been a dime a dozen in recent years.  But there just seems to be something a little different about Aspen’s Summit.  And it is those difference that make all the difference:

* The major players will be in attendance … and will be participating.  EdSec Margaret Spellings, Supes Joel Klein and Michelle Rhee, reformers like Jon Schnur and John Chubb, policy influencers and leaders like Gates’ Vicki Phillips and Ed in 08’s Roy Romer.  

* The summit is speaking with multiple voices.  Too often, these events come with a specific point of view and a myopic intent.  Here, we have AFT’s Randi Weingarten and EdTrust’s Kati Haycock.  We have urban superintendents and the corporate leaders who are pushing them to change.  And we have an A-list of media members to connect all the voices and provide a clear voice for the future.

* It is about more than diagnosing the problems.  Yes, there will be some focus on how public education in the United States has gotten where it is.  Yes, they will assess the current problems, while providing clear understanding on why the problems need to be fixed.  More importantly, though, the summit is pledging to help “sustain a national will for effective reform.”

As I’ve worked with education organizations and corporations across the country, I’ve always tried to talk about communications and public engagement in the simplest of terms.  Ultimately, one often wants to lower public expectations, and then greatly exceed those expectations.  Why?  We all love a winner.  Those who set goals, and then far exceed those goals, are perceived as winners.  Those who set high public expectations, and then struggle to achieve them, are seen as failing — even if that 80% success rate means a lasting impact on the field (and has far more of an effect than those who easily achieve lower expectations).

Without question, the Aspen Institute has set higher than high expectations with this summit.  More importantly, they are bringing together the right people to actually achieve these goals.  This isn’t just a room of talking heads, brought together to discuss the issues and wring their hands about all that is wrong with our public schools.  On Monday, Aspen is bringing together 300 of the top people best positioned to bring real change and real improvement to our education system.

Sustaining a national will for effective reform is not easy.  Sure, it’s easy to diagnose the problems or to share information about what is wrong and why it is important.  One of the hardest things to do, at least in the communications field, is to move beyond information sharing and move into changing public behavior.  Aspen is seeking to change public behavior, and Monday’s summit serves as their flag in the sand.

The Aspen Institute has demonstrated, through its work with the NCLB Commission, that it is committed to education improvement and to provided the time, support, and leadership to see the issue through.  In my humble eyes, the NCLB Commission’s report — released a year and a half ago — still serves as one of the better blueprints for improving the Elementary and Secondary Education Act.  If this summit can serve the same purpose, we may really have something here.

That’s why I am enthusiastic about Monday.  As always, Eduflack will be looking and listening for those issues he knows are essential to improving our schools — national standards, data collection and application, school choice, and STEM among them.  Here’s hoping I leave Monday with the same enthusiasm I’m holding this afternoon.