The Blue Bird of Ed Advocacy, 2017 Edition

After a year’s hiatus, Education Next magazine and the Fordham Institute’s Michael Petrilli today released its annual list of the Top Education Policy People and Organizations on Social Media. The lists are definitely worth a gander.

As someone who spends a great deal of time on the education policy Interwebs, I was pleasantly surprised by how this year’s rankings shook out. We are seeing more voices of color on the respective lists than in previous years. We continue to see members of the media strongly represented. And, from dear ol’ Eduflack’s perspective, we tend to see fewer members of the “education reform” community, both individually and as organizations, on these lists than we did in previous years.

Petrilli and EdNext smartly included a list of “Other Educators to Follow,” which provides a terrific list of classroom voices who are providing important insights, as they should, into the education discussion.

The top five education policy people on social media (meaning Twitter and measure by Klout score) are: 1) Diane Ravitch; 2) Randi Weingarten; 3) John White; 4) Xian Franzinger Barrett; and 5) Patrick Riccards (they really like me) and Andy Smarick.

Based on total Twitter followers, the top five education people are: 1) Ravitch; 2) your Eduflack; 3) Weingarten; 4) Alfie Kohn; and 5) Betsy DeVos.

The top five education organizations on social media (by Klout score) are: 1) NEA; 2) U.S. Department of Education; 3) Edutopia; 4) Teach for America; and 5) Ed Surge.

Based on followers, the top five orgs are: 1) U.S. Department of Education; 2) Edutopia; 3) Education Week; 4) Huffington Post Education; and 5) US News Education.

Yes, the ranking still uses Klout scores. Folks can get all over Petrilli for this (as they do every year), but if you do, how about offering another quantifiable metric? In this instance, Klout is like VAM scores. It is a vastly imperfect measure, but it is still the best one available.

And yes, the focus is on K-12 education folks and organizations. So those focused on higher education are not the focus of these lists.

A huge thank you to all of those who follow @Eduflack on Twitter and find enough value in what I offer to retweet and like my randomness. Just about everything on Eduflack is education related. I try to stay way from personal opinions, and instead focus on news articles and research studies in education. From time to time, I will offer personal opinions. And from time to time, I will include posts on the NY Mets, MMA fighting, and Guatemala. I strive to make it a relatively impartial clearinghouse of education policy info.

Please check out all of the lists on Education Next. And if you are on Twitter but aren’t following someone on those lists, be sure to add them to your feeds immediately!

 

Happy Happy!

On this day in history. Seventy years ago, the International Monetary Fund (IMF) was established. Twenty-three years ago, Justin Bieber was hatched, err was born. Twenty two years ago, Yahoo was incorporated. And 10 years ago today, Eduflack was launched.

It’s hard to believe that it has been a decade. In that time, we have had well over a million page visits to this site. We have experienced three different presidents and four different EdSecs. We went from the height of NCLB to the rejection of NCLB to the passage of ESSA to now the start of the rejection of key ESSA provisions. The more things change, the more they stay the same.

When I launched Eduflack in 2007, I did so because I found the writing cathartic. I didn’t expect folks would actually want to read it (no, I’m not being self deprecating). I certainly didn’t expect major news outlets would quote posts (particularly when I hypothesized on potential EdSec candidates in 2008).

This site has evolved over the last decade, but I still try to keep it at that intersection of education communications, policy, politics, and research. Sometimes we lean more one way than the other. But with each post, we try to stay true to our roots.

This blog has led to the establishment and curation of a top education policy Twitter feed, @Eduflack (believe it or not, Twitter wasn’t even a thing when the blog was established). It has led to a regular podcast for BAM! Radio Network, with the current focus on education policy under President Trump (#TrumpED). And it has resulted in essays and commentaries bearing the Eduflack name in Education Week, US News & World Report, and many, many others.

It has even led to an upcoming book, currently late to my publisher, on the need to reform education reform.

And while I hate the term, it has also resulted in an Eduflack “brand,” which hopefully stands for something that is seen as contributing to a meaningful discussion, and not just adding to all of the meaningless white noise in public education.

Big thanks to all of those who read this blog, who encourage me to continue to do this blog, and to those who run into me at conferences and events and simply know me as Eduflack (granted, Riccards can often be too difficult for some to pronounce.)

Thank you all! And happy birthday Eduflack, truly my middle child.

 

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Talking Public/Private Partnerships on Twitter #ANPRSA

Just wanted to share this notice from the Public Relations Society of America. On Thursday, September 24 at 8 pm ET/5 pm PT, I’ll be part of a Twitter town hall that PRSA is hosting on “Best Practices in Managing Nonprofit-Corporate Partnerships. Following are all of the deets. Hope you’ll be able to join us on hashtag #ANPRSA for the discussion.

The Association/Nonprofit section’s next Twitter chat will bring folks together to discuss Best Practices for Nonprofit and Corporate Partnership — what challenges to anticipate when building and managing these relationships, what outcomes you can/should expect, and what resources are available for nonprofits who want to engage more in this kind of work. We hope you can join us! 
  

TOPIC
Best Practices in Managing Nonprofit-Corporate Partnerships

DATE / TIME
Thursday, September 24, 2015
8 PM Eastern / 5 PM Pacific


HASHTAG
#ANPRSA

CHAT HOST
@PRSANonprofit

FEATURED GUESTS
Patrick R. Riccards (@Eduflack)
Chief Communications and Strategy Officer, Woodrow Wilson Foundation

Tom Greer (@tompgreer)
Director of Communication, TASBO
 
Denise Bortree (@dbortree)
Director, Arthur W. Page Center for Integrity in Public Communication

#Edtech and E-Learning Influencers

This seems to be the time of year for rankings and lists in the edu-space. In addition to Education Next’s annual list of the Top education folks on social media, Onalytica this week released a fascinating read, Edtech and Elearning: Top 100 Influencers and Brands.

In teeing off their study, Onalytica notes:

Blended with traditional teaching is the use of advancing technology to support learning. Institutions are behaving more like brands, looking to spur innovation in the same way that businesses can, utilising entrepreneurial and startup practices to improve learning. Being ahead of the game in the field edtech and elearning is one of the best ways to make yourself more attractive to prospective students and increase your reputation.

I’ll let you read the full report. The mapping out of the networks is particularly interesting. But let’s jump right to the rankings. First up are the influencers. For this list, Onalytica looked at normalized page ranks. And like Education Next, they are using Twitter feeds as the base.

Sylvia Duckworth (@sylviaduckworth) comes in first, with the top 10 being rounded out by David Anderson (@elearning), Alice Keeler (@alicekeeler), Jeffrey Bradbury (@TeacherCast), Scott McLeod (@mcleod), Monica Burns (@ClassTechTips), Tom Murray (@thomascmurray), Vicki Davis (@coolcatteacher), Mark Anderson (@ICTEvangelist), and Kasey Bell (@ShakeUpLearning). Yours truly, @Eduflack, comes in at number 46 (somewhat remarkable as I don’t focus on edtech the way most on the list do, thought I do favor it).

And what of the brands? We see a top 10 that includes: EdSurge, EdTech K-12 Magazine, eLearning Industry, Mindshift, Education Week, ISTE, EdTech Higher Ed, Edutopia, jisc, and Edudemic.

The role of education technology and e-learning in discussions, policies, actions, and outcomes in education is only going to continue to grow. As we all try to navigate this world, the primer offered by Onalytica is a great place to start. So many of these influencers and brands are on my go-to Twitter read list. And now I have a few more to add.